Top 5 Beauty Retail Apps in Europe Q4 2022 Performance

In the fourth quarter of 2022, the top beauty retail apps in Europe showcased notable trends in downloads and active users, as captured by Sensor Tower data. Here's a closer look at the performance of these leading applications:

SEPHORA - Maquillage, Parfum saw a steady increase in weekly downloads, peaking at approximately 153.9K during the week of November 21. Active users also followed an upward trend, starting at 278.3K in late September and reaching 400.7K by the end of December.

Douglas - Parfüm & Kosmetik experienced growth in both downloads and active users. Weekly downloads peaked at 135.5K in the week of November 21. Active users rose from 219.3K in late September to a high of 337.3K in the same week.

Notino: profumi e cosmetici had a notable spike in downloads, reaching 183.6K in the week of December 5. Active users also saw a significant increase, peaking at 275.7K during the same period.

LOOKFANTASTIC: Beauty & Makeup showed a consistent performance in downloads, with a peak of 52.1K in the week of November 21. Active users rose to 206K during the same week, reflecting a strong engagement from the user base.

flaconi had a gradual rise in downloads, with a peak of 37.3K in late October. The active user count followed a similar trend, reaching 117.7K during the same period.

These insights highlight the dynamic engagement and growth patterns of leading beauty retail apps in Europe. For more detailed analysis, visit Sensor Tower.